If you plan to do some basic SEO, it is must that you know how search engines work. While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time.